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OWN THE MOUNTAIN.

After competing in men’s ski wear at the 2018 Winter Olympics, co-founder Kiley McKinnon had enough of the “unisex” fits truly meant for men and the unapproachability of the outdoor industry. Frustrated by the lack of gear fit for women’s bodies, coupled with "hardcore" outdoor culture, Kiley came together with co-founders Ariana and Karelle to provide women with a better option for ski apparel, and to disrupt the male-dominated outdoor industry.

Since launching the brand in 2020, we’ve expanded into outdoor apparel for the mountain year-round, but ski is where everything started for us. It’s why we design technical products that can compete at the highest level of the sport, but can be worn by every level of skier: because everyone (!) deserves to own the mountain.

OLYMPIAN-FOUNDED, DESIGNED IN COLORADO

Olympian-founded, and Colorado-based, we are the first brand to take an entirely women-first approach to technical ski wear. Our goal is to empower you to feel confident on the slopes – from powdery back to cheers at après. Based in the Rockies, we live and breathe the Halfdays lifestyle, gear-testing on the Colorado trails for peak performance, and sharing a laugh at the brewery after.

MOUNTAIN-READY PERFORMANCE FASHION

We know it can be hard to dress well for the mountain, but it doesn’t have to be.

Our product ethos of mountain-ready performance fashion is rooted in the big three: fashion, function, and fit.

Constructed from recycled, technical materials and designed by the best, our product is made to last and crafted from the ground up for women’s bodies. From first tracks to last chair, downhill speeding and cheers at après – Halfdays is with you every step (or turn) of the way.

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